DigitalMarketingContest2012:SEO Steps

14 steps to successful SEO

1.           Content is King.
Content is the king in DigitalMarketing world in 2012

Google’s goal is to match each search query with the best, unique content.

That can come from any site / author. (obviously NYT.com has advantage over ryanspoon.com)

But: the best content wins in the long term.
It’s that simple :)

2.           Keyword Portfolio.

What queries do you want to target? Considerations:

   - How realistic & relevant is the query?
   - Will target customers search it?

         - Is there enough volume for that query?

         - Is it already too competitive?

         - Who is the competition: big brands?

Once you target queries, build a corresponding keyword portfolio.

3.            Findability.

Content is King….
But Google has to be able to find it!

Best practices:

         - Link to content from high ranking / traffic pages
   - Feature mix of popular, recent & ‘random’ content

         - Create topical hubs, guides, and lists

         - Leverage header, footer and/or sidebars

         - Update robots.txt (overview coming, #4)

         - Create Google Sitemap (overview coming, #11)

4.           Accessibility.

- Not all content should be accessible to search engines.
- Robots.txt files declare what should / shouldn’t be crawled.
- Note: it’s a public file. Anyone can see what sections you ‘hide’.

Learn more:
- About:  http://www.robotstxt.org/robotstxt.html

- Robots.txt checker: http://www.robotstxt.org/checker.html

5.           URL Structure.

URLs are as important as the text!
Should be descriptive and reflect the content.

6.           Page Titles & Headers.

Similar strategy to URL structure:

1. Remember your query goal / keyword mix

2. URL + Page Title + Header should be related

3. Short and crisp > long and descriptive
     extra words are dilutive!

4. Headers should read like a newspaper:
   - most important (H1) go atop
   - declines left-to-right and top to bottom

7.           Meta Tags.

- Less important than URLs, Titles and Headers…
- But meta tags are easy, small wins and can impact conversions by improving search result content:

8.           Anchor Tags.

Anchor Tags are important for two reasons:
   1. They’re hyperlinks so they improve findability
   2. They give context to links

The same keyword targeting / optimization should apply to anchor tags as it does to URL, Title, Headers, Metas.

9.           Google Sitemaps

Google Sitemaps are automated feeds that alert Google of new, updated content.

Particularly useful for:
  - large amounts of content (i.e. Yelp locations)

  - dynamic content (i.e. eBay listing pages)

  - tough-to-crawl sites (i.e. search driven, lots of AJAX)

Improves findablity and crawling.
…but does not affect rankings.

10.      Indexing Images

Images are integrated into core search & in Google Images

Use Alt Tags to optimize images for surrounding target keyword(s)…
and to provide another route to accessing that demand:

<img src=”URL.gif” alt=”shawn marion” title=”shawn marion dallas mavericks”/>

11.      Blogging (Wordpress)

Blogging is a tremendously powerful. And under-utilized.

Wordpress is a great tool for SEO, traffic acquisition.

Tips:
- install All in One SEO Pack Plugin
- make sure site “visibility” & “pingomatic” are on
- Optimize URL permalinks (per step #5!)

12.      Adopt New Media, New Formats

Search results pages continue to change.

Google wants the most relevant and current content & formats.

It’s your advantage to be a first-mover and to adopt new platforms & formats:
- Social: Twitter, Facebook, Google+, etc
- Local: Yelp, Google Places, etc

- Images & media: ie YouTube

13.      Track, Track, Track.

Look at the data to determine what’s working & what to target:

-               Referring queries

-               Rankings for those keywords

-               Your competitors rankings

-               Related keywords, queries

-               Breakdown by source / search engine

Tools: Google Analytics, KISSmetrics, SEOmoz, Seobook

14.      Bounce Rate.

Remember:

Traffic from search is usually a first time visit.
You must also optimize for retention, conversion.

The landing page must be descriptive, welcoming and actionable.

SEO is top of the funnel.
Reducing bounce means increasing conversion.

Digitalmarketingcontest2012seo: Facebook

Facebook Demographics: Trends

Data Description

·         Active Users by

              Location (IP Address)

             User supplied demographics: age, gender, etc.

·         Data from 5/21/2008 – present

·         Source: http://www.facebook.com/advertising/

Active Users

·         193+ million worldwide

·         - F (51%), M (45%)

Major Regions

Users By Region

Europe - Active Users By Country

Europe - Active Users By Age Group

DigitalMarketingContest2012 | Trends

Digital Marketing Trends 2012

In the past decade there are rapid changes in the field of Digital Marketing. In 2012 there are many changes in Digital Marketing world.

They are:

Search Engine Optimization (SEO):

Google’s recent panda updates results in the change of strategies in SEO. Content will trump craftiness is the recent update in Digtial Marketing World in 2012.

Influencer Management:

Influencer Management, a new kind of celebrity is born. Influencer management is a new trend in the Digital Marketing Field in 2012.

Mobile and Tablet:

First time in the history of Digital Computing world Tablet Sales has overcome Desktop sales in 2012. Now a days usage of mobiles and tablets became more. This is the most important trend in the field of Digital Marketing in 2012.

Facebook:

Facebook trend is going like anything. The usage of facebook is growing very rapidly. This is one of the most important update in the field of Digital Marketing World in 2012.

Video:

Viral Videos is the latest trend in-terms of Publicity. It has became a most popular form of branding. Many top companies are following this. It has became an most important trend in the field of Digital Marketing World.

Internationalization and Localization:

Many Countries, multiple Languages, Various religions, Different types of people and how can we reach them. This is the question which top Companies use to get. So, Globalization and localization is the most popular trends in Digital Marketing World in 2012.

DigitalMarketingContest2012 | McDonald’s HashTag

DigitalMarketing |McDonald’s HashTag|2012

McDonald's Hashtag Story:



DigitalMarketing-Hashtag



McDonald’s last time campaign with #McDstories failed to reach their fans to spread their business. But consumers used this to share their McDonald’s horror stories like bad reviews about product. So this way it didn’t helped McDonald’s to reach their fans because of poor Digitalmarketing Strategies in that contest.



DIgitalMarketing-Mcdonald's



Now they are gonna start one new digtial Marketing campaign in April 2012 by using a hashtag called #Shamrocking. This shamrocking is a new product going to launch by McDonald’s. In this campaign they are gonna use some good digital markeing Contest strategies to promote their product. Atleast this time we will wish good luck to McDonald’s.

DigitalMarketing | world | 2012

There are 5 huge changes in the world of DigitalMarketing in 2012.



DigitalMarketing



     1.       Location Services



DigitalContest-location



              Location feature enables customer specific area services. It will reach all types of cutomers throught the                world.

2.       New Ad Formats

The next huge change in the world of digital marketing world in 2012 is New Ad formats. These Ad formats are user specific.

3.       User-Generated Curation

Another big change in 2012 user generated curation in digital marketing.

4.       Advertise by Format

Most important factor here is advertise by format it engages all types of customers.

5.       Integrated Marketing

              The another big change is integrated marketing in 2012 digital marketing world

DigitalMarketingContest2012 : Trends

Digital Marketing Trends 2012:



DigitalMarketing-2012-trends



It is important to bulid a future point of view as you finishing touches on 2012 budgets and programmes. Offcourse its diifficult to predict what may happens in future scenarios.

2012 trends in Digitalmarketing:



2012-DigitalMarketing-Trends



Google Dials-up New Incentives & Options For Advertisers:

Google came up with new Dails-up New incentives & options for advertisers in the world of digitalmarketing 2012.

Advertisers Find Themselves Needing To Make Friends:

In this new era in DigitalMarketing world Advertisers find themselves needing to make friends.

Search Outpaces Apps For Dominance In Mobile Marketing:

In mobile Marketing Outpaces Apps for dominance became a big trend in the field of Digital Marketing.

Exchanges Increase Transparency, Resulting In Increased Investment:

Here exchanges increase transparency, resulting in increased investment is the new 2012 trend in Digital Marketing .

DigitalMarketingContest2012: Pinterest

About Pinterest:



Pinterest



Sharp and Ben are the founders

Dec 2009: Development of Pinterest started .

March 2010: The site launched as a closed beta .

Aug 16, 2011: Time magazine published Pinterest in its "50 Best Websites of 2011" column .

Oct 2011: the company secured $27M in funding .

Dec 2011: the site entered the top 10 social networks, according to Hitwise data, with 11M total visits per week .

Jan 2012: ComScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.

Some Facts:



Pins



Fastest independent site to hit 10 million monthly unique visitors.

10.4 million registered users.

9 million monthly facebook connected users.

97% pinterest fans on Facebook are women.

Generating more referral traffic than Youtube, Google+, and linkedin combined.

Daily users have increased more than 145% since the start of 2012.

Digitalmarketingcontest2012news

Yandex Russian Search Engine Overview:


Yandex



Yandex is a Russian IT company which operates the largest search engine in Russia with 64% market share in that country and also develops a number of Internet-based services and products. Yandex ranked as the 5th largest search engine worldwide with more than 3 billion searches, or 1.7% of global search as of September 2011. The company's mission is to give answers to users' questions (explicit or implicit).

The Yandex.ru home page has been rated as the most popular web site in Russia.Yandex attracts more than 56 million users from all over the world. The web site is also present in Belarus, Kazakhstan, Ukraine and Turkey. Another company, Yandex Labs, is a wholly owned division of Yandex that is located in the San Francisco Bay Area.

Russian search engine Yandex Partnership with Twitter:



Yandex-Twitterhttp



Twitter and Russian search engine Yandex signed a partnership that will allow Yandex to to show the full feed of all public Twitter posts in its search results almost instantly. This is because Twitter becomes an increasingly important source of real-time information in the worldwide Web.

Last Year Google and Twitter failed to renew a deal for the search giant to include Twitter results in its feed. So Yandex got a lucky chance to make a deal with Twitter.

Yandex is Russia's largest search engine, occupying some 63 percent of the market. Google trails behind with a 23-percent share.

DigitalMarketingContest2012seo

  Best ways to promote Facebook fan page: 

                        

                 

·     Put your fan page URL in your email signature

       ·         Write a blog post about your new fan page

·         Tag other, well-trafficked fan pages in your updates

·          Ask your Twitter followers to join your fan page

·         Invest in Facebookads

·         Put a fan page widget on your blog or website

·         Customize your fan page URL

·         Put your fan page URL on your business cards

·         Put a link on your personal Facebook profile

·         Ask fans to post a link

·         Put a tag in your YouTube videos

·         Put your fan page URL on your Twitter profile background

·         Add a Like box

·         Use targeted keywords in a Google AdWords

·         Redirect your webinar guests to your fan page

·         Put your fan page URL in your Keynote/PowerPoint slides

·         Last, and certainly least, invite all of your friends (if you must)

DigitalMarketingContest2012



DigitalMarketingContest2012

DigitalMarketingContest2012 is the healthy competition between DigitalMarketing Experts. The keyword given to DigitalMarketing Experts is DigitalMarketingContest2012. These Experts need to create a new blog in Blogger.com and they need to rank for the keyword given. This DigitalMarketingContest will Start from 7 March 2012 and end on 16 April 2012. On 16 April 2012 Contest Organizers will check the keyword on Google and announce the winners blog. I feel Proud to participate in this Contest held by the DigitalMarketing Organizers.

Digital Marketing:


DigitalMarketing

Digital marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

future of Digital Marketing?


Future Of DigitalMarketing



DigitalMarketing industry is growing rapidly. After 2012 it plays a vital business function in connecting consumers with things or products whatever they want to buy. Social Media plays a important role in connecting consumers with the things or products.

Relevacy is one of the most important factor in this

In DigitalMarketing these are the areas of expertise we use to build your brand relevance:

E-Mail Marketing: It helps in promote your business and it boosts your sales. It will reach the audience and increases your potential by engaging customers with newsletters, special offers, surveys and event management.

Social Media Marketing: Social media plays a vital role now a days to boost your business. Social networks like Facebook, Twitter helps in Promoting Your Business.

Search Engine Optimization: In DigitalMarketing World SEO plays a crucial role to find it online. It will helps to promote your business in an organic way.

All the best to who are all participating in DigitalMarketingContest2012.